Posts tagged: SunRun

Guess Who Is Buying Solar PV?

Jennifer Runyon About six months ago, I had the pleasure of taking part in the unveiling of preliminary insights about who is driving the purchasing of solar PV in the home. At the time, researchers Raina Russo of #SolarChat and Glenna Wiseman of Identity3 had compiled some initial results from their survey of America women […]

Can Elon Musk’s cousin do for solar power what Tesla has done for electric cars?

In 2004, Lyndon Rive was in an RV on his way to Burning Man when his cousin gave him five words of advice: “You should look into solar.” The way Rive tells it, it sounds a little like Mr. McGuire in The Graduate telling Dustin Hoffman to think about plastics. Except that Rive’s cousin is […]

Friday November 15th, 2013 in , , , , , , , , | No Comments »

Sunrun Secures $630M to put Solar Panels on Every House in America

Sunrun wants to put solar panels on every home in America. Today, the company announced that it has secured financing for more than $630 million in residential solar projects, led by JP Morgan. Sunrun claims to have invented “solar power service.” Its approach to solar financing has people leasing solar panels from third-party providers so […]

Northeast Solar Sales Surge Through Home Depot

Stephen Lacey It was the holy grail of solar. Get solar panels on the shelves of a big-box store like Home Depot where do-it-yourselfers shop for home improvement projects, and the solar industry could tap a whole new class of customers. Except it didn’t really happen that way — at first. In 2001, Home Depot […]

(Solar) Power to the People

Like many environmentally-friendly products, rooftop solar power is a luxury that most Americans can’t afford: Before subsidies, it costs tens of thousands of dollars to power a typical house.* GRID Alternatives, an Oakland, CA-based nonprofit, is trying to change that–and making headway. Launched in 2004, GRID Alternatives has grown along with the solar industry. This […]